Privacy Policy

Who We Are

SmartMov is a professional vehicle transport service operating across the United Kingdom. For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, SmartMov is the data controller of the personal information we collect through this website and our services.

What Data We Collect

When you use our website or book our services, we may collect the following personal information:

Information you provide directly:

• Full name and contact details (email, phone number)
• Vehicle collection and delivery addresses
• Vehicle details — make, model, registration number
• Payment information (processed securely via Stripe — we never store your card details)

Information collected automatically:

• Cookies and session data from your browser (via WordPress / Elementor)
• IP address and browser type (for security and technical purposes)
• Pages visited and time spent on our website

How We Use Your Data

We use your personal data for the following purposes, based on lawful grounds under UK GDPR:

• To provide our vehicle transport service and fulfil your booking — Contractual Necessity
• To process payments securely through Stripe — Contractual Necessity
• To communicate with you regarding your booking, including confirmation emails and driver details — Contractual Necessity
• To respond to enquiries and provide customer support — Legitimate Interests
• To improve our website and service quality — Legitimate Interests
• To comply with legal obligations under UK law — Legal Obligation

Payments via Stripe

We use Stripe to process all online payments. Stripe is a globally trusted, PCI-DSS compliant payment processor.

Stripe may collect and process your payment data in accordance with their own Privacy Policy, available at stripe.com/gb/privacy.

Cookies & Tracking

Our website uses cookies — small text files stored on your device that help our website function correctly. We do not use advertising cookies or share cookie data with third-party advertisers.

• Essential cookies — required for the website to function (WordPress, Elementor)
• Functional cookies — remember your preferences and session data
• Security cookies — protect against fraud and ensure secure access

You can control or disable cookies through your browser settings. Please note that disabling essential cookies may affect the functionality of this website.

Who We Share Data With

We do not sell, rent, or trade your personal data. We may share your information only in the following limited circumstances:

• Stripe — to process your payment securely
• Assigned drivers — your name, contact details, and vehicle/address information are shared with the driver assigned to your booking, solely to complete the transport
• Website hosting / WordPress — booking enquiry data may be stored on our hosting server
• Legal authorities — if required by law or to protect our legal rights

Data Retention

We retain your personal data only for as long as necessary for the purpose it was collected:

• Booking records — retained for up to 6 years to comply with UK tax and financial record-keeping requirements
• Enquiry / contact data — retained for up to 12 months
• Payment records — retained by Stripe in accordance with their own data retention policy

After the applicable retention period, your data is securely deleted or anonymised.

Your Rights Under UK GDPR

You have the following rights in relation to your personal data. To exercise any of these rights, contact us at info@smartmov.co.uk.

We will respond to all requests within one calendar month, in line with UK GDPR requirements.

Data Security

We take the security of your personal data seriously and implement appropriate technical and organisational measures to protect it:

• SSL encryption on our website (HTTPS)
• PCI-DSS compliant payment processing via Stripe
• Access controls limiting who can view your personal data

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The most current version will always be available at smartmov.co.uk/privacy-policy.

The date shown at the top of this page indicates when the policy was last updated. Continued use of our services after any changes constitutes acceptance of the updated policy.